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Affective tests are used to evaluate the response of consumers on a specific product. This is a basic tool to study the behavior of consumers, using preference tests, satisfaction degree tests, or acceptance tests. Since the consumer is the subject of this type of studies, the information compiled is the key to success in the present and future and allows the company to:

Know consumer preferences, information which is very important in the development of new products.

Establish the competitive level of our product within is product category, by performing market research.

Meet consumer needs, a situation that is essential in the improvement and optimization of products, as well as in adapting and reformulating products.

Ensure customer fidelity regarding our product, and therefore ensuring the market and future of our company.

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